Marketing Strategy - Marketing is about communicating your product or service effectively to the customer. It's about telling your story and providing a compelling reason for people to do business with you.
· Advertising campaigns
· Lead generation
· Go to Market
· Social Media
· Market Intelligence
· Managing your Marketing Budget
Firebird’s approach to building a Marketing Strategy is based on:
· Understanding the current market situation
· Understanding goals of the marketing plan
· Communicating with multiple departments across organization
· Competitive Analysis
· Market Research
· Product pricing and profitability
· Positioning
Advertising Campaigns: can be as big and exciting as you want or ones that are very effective and targeted to your customers. An adverting campaign is used to build awareness of your product, service or your brand.
Lead generation: this is a key driver to any marketing activity that you do. Leads can come from campaigns, website, social media and customer referrals. The quality of the Lead generated is key in determining what is working and what is not.
Go to Market: this will outline how and when you will go to the market and what key activities will help drive goals of other departments.
Social Media: Firebird is an expert in providing this Consulting service. This is a very effective method of reaching your key customers.
Market Intelligence: is more than understanding your competitors, it's about utilizing data to make better decisions.
Managing your Marketing Budget: is key to ensure that you utilize the Marketing Tools to achieve budget targets on both costs and revenue.
